About Surefire Social
Surefire Social is an Inc. 5000 Local Marketing Cloud platform. We help brands that connect to the market through affiliates optimize their digital ROI with an advanced AI data analytics and campaign management platform.
CMOs/Marketing Execs face a challenge in capturing the full picture in one place, often not having the important data such as leads, phone calls, omni-channel analytics ,analytics, Google Tools, local directory data management and social channels metrics integrated and visualized in one place.
We differentiate ourselves by incorporating the latest technology such as Artificial Intelligence, bringing in data from all marketing sources. Having a way to integrate marketing middleware is an advantage for our clients. Brands where location data management and, content management are a minimum requirement for a market or business arrangement have succeeded using Surefire Social solutions.
Our platform features a content created workflow with metrics that analyze sentiment and consumer interaction between the brand and the affiliates. The Surefire platform creates analytics and profiles for the affiliates and strategies they are using and reveals who is over performing among other profiling activities.
Surefire Social provides brands with multi-distribution channels to get unit level economics, and to optimize and measure the activities.
Surefire Social Overview Video
Surefire Social’s founder and CEO Chris Marentis grew up in a household that looked much like those of many other small business owners. His father started a contracting business in 1948. From an early age, Chris understood what it took to start and run a small business, including the critical role of lead generation.
In 2007, having run several venture-backed Web 2.0 technology companies, Chris created a “system” to help small businesses rank well in search engines and gain more online visibility than their competitors. After seeing significant results, Chris wrote the e-book “Surefire Social” and started speaking at small business events. Listening to attendees, Chris heard the frustrations of small business owners related to the emerging internet marketing scene, and the “internet gurus” who promised results that never worked.
The e-book Surefire Social resonated with business owners and Chris started getting more calls for help with website development, search engine optimization and social media marketing. Seeing the demand for small business marketing knowledge and insight, Chris and his team spent the next three years building the most powerful local digital marketing services company in North America and thus Surefire Social was born.
Who We Are Today
Surefire Social has come a long way since its inception with new areas of focus including product and service innovation, but the company’s core values have remained unchanged. The team includes many prominent digital marketers and entrepreneurs whose accomplishments and talents flourish at Surefire. With a focus on understanding what clients need, Surefire Social’s goal is to be “best of breed” digital marketers, in every aspect. To expand the company’s technology and services to manufacturers, franchisors and large enterprises – who want to support their business partners and their local lead generation efforts – Surefire Social Enterprise was created, delivering a powerful “National to Local” marketing platform that increases leads and volume across the network.
Surefire Social continuously develops new ways to improve small business visibility and lead generation through hyperlocal marketing technology that utilizes powerful, personalized and comprehensive enterprise and SMB solutions.