Scarcity in marketing is an old tactic that is becoming in vogue again…because it works. Especially in a tough economic environment. Scarcity does a few things. First, it gets people to take action if they are sitting on the fence. Second, it creates a premium value perception that will put you ahead in a commoditized […]
Archives for September 2009
Is marketing in the new normal easy? In a word, no. When I started my marketing career in 1981 at Y&R in nyc I remember what media planning was like. In those days we had a “computer room” where we all had to go (b/c we did not have computers on our desks) and “run […]
Disrupted We created a free ebook with this title because I know so many of the business managers we talk with feel like “Disrupted” is the state of their business right now. The bad economy, combined with new technology and interactive marketing techniques, has changed the way business marketing will work effectively in the future. […]
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy…Listening first, selling second!
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers
There are over 200,000,000 Blogs…54% of them post content or tweet daily. 34% of bloggers post opinions about products & Brands
25% of search results for the world’s top 20 brands are links to user-generated content
Successful marketing today in the “distributed web” takes dedication, insight, authenticity and smarts. We are transitioning to a new profession and a new normal…attention versus eyeballs. Those of us who have been in marketing, media and technology since the 1980’s have been waiting for this tipping point. Our client’s social media marketing programs succeed in […]
By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network!
Years to reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months. Iphone apps hit 1 billion in 9 months.
In today’s competitive marketplace, executives of enterprises across sizes and industries have one thing in common—the challenge of acquiring and keeping customers in a new atmosphere where business—and society in general—are transformed by technology, the Internet, and changes in the economic forces. They know they must adapt their strategies to confront these changes but all […]