How Franchises Can Get Started with Local Search Listings

Customer File Concept

Local marketing experts can’t say enough about the power of local search for franchises; it’s a prime opportunity to reach customers who live in your geographic area and are already searching for the products and services that you provide. For franchise owners who are running the day-to-day operations of their business, however, it can be […]

Yelp Cracks Down on Fake Reviews

yelp

As more consumers turn to Yelp to help make purchasing decisions, your small business’s reputation on this is more critical than ever before. If you’ve ever visited Yelp, you might have noticed that while some reviews are obviously legitimate and helpful, others are simply fake. What’s the Problem? Some businesses out there aren’t playing by […]