[Webinar] Your Online Presence is More Than Just Your Website

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Webinar Date: Thursday, July 30th Webinar Time: 4:00 PM EST Are you a fan of puzzles? What about a puzzle that constantly changes? And, every time you go to piece it together, you find that the pieces you once had no longer fit. That’s essentially what digital marketing is. Your online presence is like a […]

Are Customers Not Clicking to Your Website?

Fix Your Leaky Website to Increase Clicks

  Your website is an essential tool to attract, engage and get more customers. It’s a tool that works for you 24/7, 365 days a year, and if set up correctly, will become a powerful lead generation machine. The homepage of your website can be thought of as a brochure that tells the story of […]

Location, Hours, and Phone Number Are Crucial to Your Website

3 Essentials for a Small Business Website

I recently came across this Washington Post Food section, where Becky Krystal asked the question, “Why do most diners visit restaurant websites?” The answers she got were along the lines of, “Because we are looking for information — not animation, music or even sexy food photography, so don’t make it hard to find such details.” I […]

Is Your Website Underperforming? 4 Ways to Get More Leads

Is Your Website Underperforming?

Optimizing your website should be a top priority for any business. Not only does it prove you are a credible company and one that can be trusted, it also is one of the best (if not the best) sources for your company to get a constant flow of new leads. This is especially true for […]

Digital Forensics: How to Beat Your Competitors at Their Own Game

Start Your Investigation with Digital Forensics

Do you know how to play the game? The game of winning over the hearts of online searchers so they choose your business over your hated rival? There are 6 easy steps you can take today that will put you on a path to success. And, the best part about it is that you don’t […]

Winning In Digital Marketing Takes More Than Just SEO

Digital Marketing Planning

  Stop me if you’ve heard this before…digital marketing is more than just SEO; more than just social media; more than just a website; more than just blogging; more than just directory listings and so on. The simple truth is digital marketing can be any of those things and all of those things. And at […]

Is Your Digital Marketing Program Running On All Cylinders?

Digital Marketing

A digital marketing engine runs on multiple cylinders which all need to be synchronized in order to work to your benefit…among them are: Website Search Engine Optimization (SEO) Content Marketing Pay-Per-Click (PPC) Social Media Directory Publishing Email Review/Reputation Management It’s essentially like an 8 cylinder marketing engine. Would you want a car that has an […]

First There Were 1-800 Numbers, Then Came Domain Names, and Now….

First There Were 1-800 Numbers, Then Came Domain Names, and Now….

You’re cruising on the highway when you see a small business company’s van right in front of you. Be it a home remodeler, glass repair company or a roofing company and if you’re stuck in traffic, chances are you’ll remember the name of that company. So I believe any small business that has a van […]

Digital Marketing for Home Remodelers and the Home Services Industry

Digital Marketing for Home Remodelers

I’m pretty much, kind of convinced that this internet thing may not be a fad. I’m afraid to say that there’s a fair chance it’s here to stay which means we all probably have to get used to making these bits and bytes thingies a front and center tactic in our customer acquisition strategies. The […]

Mr. Cranky Talks Website Design – When Gorgeous Is Ugly

Mr Cranky's Thoughts

    “Your web site sucks! It’s so ugly!” “Oh yours is very pretty! How many leads does it generate?” “Leads? Generate? Wait…. What? It’s supposed to generate leads?”     When Pretty is Pretty Ugly Hey folks pretty is good if you’re entering your website in an art show but if you’re running a […]

Growth Round-Up

Growth Round-Up April 20

How to think like a homeowner when managing your businesses home on the web What you need to know to take advantage of the 2 newest referral networks Having a hard time connecting with new customers? Here’s a story of how a little innovation can go a long way. *The views of the author may not […]

Is Your Website Like a Leaky Roof?

How to Improve Your Website

Is the Homeowner’s Association knocking on your door because you have that house on the street that refuses to upgrade your roof even though it’s leaking? Just as long as that leak is contained and can be caught in a bucket right? But is that anyway to live? A website can be thought of in […]

5 Easy Ways to Improve Your Website

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So you’ve had a website for a while now but haven’t exactly generated the conversions you were hoping. Improving the look, design, and efficiency of your website can, arguably, derive from mild cases of narcissism, but that’s not the point here. A website is your digital selling platform — it’s your automated lead generator (assuming […]

Which Does Your Online Marketing Strategy Need More: Website vs. Social Media

Online Marketing Strategy

Although there is no one-size-fits-all formula for a winning online marketing strategy, there are some general guidelines to follow that can help you determine where to invest your efforts. While ideally your company should have both a great website and the social media content to supplement it, it really comes down to knowing your business […]