Improving User Experience: Where to Start

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When it comes to company websites, small business owners often find it difficult to prioritize their maintenance and optimization efforts. Keeping a business website up to speed with the changing web can feel like a full time job. While they understand that search engine optimization is important, they also recognize that the user experience is […]

Key Website Metrics to Watch in 2014

Although we’re already more than a month into 2014, it may be worthwhile for small businesses to evaluate which metrics they’re paying attention to this year. Google Analytics provides businesses of all sizes with a wealth of metrics tools, but it’s easy to become overwhelmed by all the data. Also, the importance of some key […]

Turn Website Visitors into Customers by Optimizing Your Page Content

As you are probably already aware, websites have become the front door to businesses. Consumers have come to rely on the Internet for their product and service research. So, it goes without saying that the more attractive your site is to consumers, the more site traffic you will have. However, to take advantage of the […]

Tips on How to Improve Your Website’s Lead Generation

Although social media can reach a broad audience, many of your company’s customers still turn to your website. We in the local internet marketing industry spend a significant chunk of our marketing budgets on website development and design, so it’s important to do everything you can to make sure it’s helping you attract customers and […]