In my last blog post, I stressed the importance of linking with other companies and making sure that they are the right kind of connections to have. Well, many contractors and small business owners believe that linking only comes if you have a huge online reach and that it is something global companies benefit from. However, [Read more...]
We have exciting news. It is with great pleasure that I announce to you that we have just acquired BringMeMyLeads, a company that shares our passion and mission to bring digital marketing solutions to small local businesses. Combined, we are the home improvement industry marketing leader with a proven record of success. It is with BringMeMyLeads, that Surefire Social plans to move forward and expand to other local verticals such as:
- Medical Practice
- Mortgage and Real Estate
- Office Services
BringMeMyLeads was created by George Faerber, after he saw his own marketing efforts succeed with his 25-year old home improvement business. He replicated these strategies with great success, and is now a sought-after speaker and consultant. Mr. Faerber will remain an advisor for the company as well as an investor. It should be noted that his company gained 30% of its revenue from internet-generated leads.
The purchase of BringMeMyLeads will help strengthen our service set, and provide greater variety for our clients. It is with this that we are looking forward to helping you obtain the most from your leads. We will always be focused and dedicated to each and every one of our customers. With this growth, we will remain true to our roots, and will now be able to expand our services to help our customers continue to gain a competitive edge. I look forward to the next stages and the expansion of our company.
This exclusive webinar presentation will take you through the strategies and tactics to increase traffic to your website and convert these visitors into quality, long-lasting customers. Check out this video for insider on how to:
- Optimize your site for the popular keyword search terms and phrases your top prospects are searching for;
- Create a website structure that is guaranteed to convert visitors into your marketing funnel;
- Apply online tools and measurements to optimize and track your site’s conversion to optimize performance.
[pro-player width='640' height='480' type='video']http://total-access.s3.amazonaws.com/videos/webinar/2011-01-18 17.02 Killer Landing Pages That Boosts Leads.flv[/pro-player]
There are countless strategies and tactics to get your businesses website to the top of popular local search engine results. But how do you know which ones are the most important?
On-page, [intlink id="6657" type="post"]local business SEO [/intlink]demands a different approach (versus the standard, on-page optimization strategies) due to the increase of competition revolved around local business search. Here are 6 surefire strategies for winning the online, local search game with on-page SEO:
1. Page Titles
The page titles on your website are one of the most important on-page SEO strategies due to the way Google indexes website pages. Based on the tags within the website code (the real title of your web page(s) will contain the title tag i.e. <title> in the heading area. When creating titles for your websites pages, remember to keep them between 40 to 70 characters and include at least on primary keyword. It is important to remember that if your title is too long, it will be cut off on search engine results page.
2. Meta Descriptions
When search engines create links to your website or particular pages (depending on the search query), they generate a small “snippet” of information under the title of your page. These meta descriptions should be aimed to summarize your page’s content with the use of your sites primary keywords (remember not to over stuff!). Each meta description should be unique to each page and should be less than 160 characters.
3. URL’s and Permalinks
In order to make your website a little more “search engine friendly,” it is important to have a URL structure that is different for each of the pages on your website. Not only do you want to SEO optimize these URL’s, but you also need to make them easier for visiting members to remember and point other prospects to. Some key characteristics to keep in mind when thinking about the construction of the URL’s:
- Coordinate the URL with the content on that specific page
- Keep the URL’s shorter so they can be easily remembered
- Include a keyword in the URL structure
4. Page Content
If there is one word that every local business needs to remember when it comes to optimizing their on-page SEO it is: unique. As Google is crawling the pages of your website, they are checking for newly updated, quality, unique content. Your page rank will increase if you are consistently updating the internal links and content within your website and one way to do this (with the least amount of hassle) is by hosting your blog on your website.
A blog will give your website a “refreshed” look by adding new content a few times a week. Search engines will LOVE the frequent updates to your site, and thus, reward you with a progressively better page ranking.
Don’t Forget: Always have a list of your SEO report and use your primary keywords in All of the content your post to your website.
5. Internal Linking
Using internal linking on your local businesses website can be extremely helpful to on-page SEO efforts, but I must warn you to proceed with caution. Many companies and developers become a little “overzealous” with their internal linking structure, causing them to be red flagged by popular search engines.
When doing internal linking, optimize anchor text (hyperlinked, primary keywords) to other pages in your website that pertain to that particular keyword. Google loves internal linking to meaningful content (also a good strategy for your blog), but just remember not to go overboard.
6. Landing pages
Local landing pages have the ability to satisfy search queries regarding a specific city or town that your business services. Having one landing page (per city or area) help online users find your location faster and also help your organic results rankings. These landing pages are tied to your main businesses website, but they have a more “local feel” giving visitors information like:
- Locally optimized URL (include name of city or area)
- Physical Address
- Local Phone Number
- Special promotions or coupons in that specific area
Online lead generation is probably the most efficient, productive, and profitable investment any business can make these days. Comparable only to a more-than bionic 24/7 sales person, having a powerful presence generates goodwill, boosts your credibility as an expert, snips away at the buying cycle, and catapults you past your competitors.
But that’s only if your site is done right.
And there’s a lot that can go wrong.
Many business owners now know the most common website errors to avoid: having flash on your site, having so many images that the site loads in slow-motion, and omitting credibility-boosting elements, just to list a few. But there’s a lot that can go wrong just with your wording. Make these mistakes, and forget about using your site for lead generation. They’ll click away faster than you can say ‘Editor!’.
Copy Mistake #1: Jargon-Filled
Probably the worst person in the world to write your lead generation website content is someone inside your industry. It’s a case of knowing too much. Think about it – if you’re talking with someone at a party and their eyes start to glaze over as you talk about your business, you know you’ve gone too far across the line to where they’re not interested. All the acronyms and insider language you use every day makes for an efficient work environment because everyone’s using the same vocabulary. But real people don’t want to have to consult a glossary to understand what they’re reading.
Copy Mistake #2: Salesy
The second worst person to write your website copy works in your sales department. There’s a fine line between writing compelling copy that leaves a reader eager to business with you, and sounding like a late-night infomercial. People go online to find information, solutions for their problems. Whether you’re B2B or B2C, you’ve got to provide valuable information to your website visitors. Skip the hype, focus on connecting with your visitors and giving them what they want so they’ll sell themselves. After all, that’s the best kind of customer anyway.
Copy Mistake #3: Spammy
Reading from the “how to get ranked in Google” playbook from years and years ago, website owners often decide to get cute. If Google uses keywords to help it decide where to rank your site, more would be better – right? Sounding ridiculous isn’t deterrent enough, these site owners jam their keyword list into their text like there was no tomorrow. Some have even been known to request web developers to use invisible fonts to add more keywords onto each page. Just write like human beings read, and you’ll do much better – and avoid a painful trip to Google’s sandbox, to boot.
It’s overwhelming. There’s so much to do to create and maintain a website that does the heavy lifting of online lead generation for you. The payoff, though, makes it well worth all the work: a steady stream of highly-qualified leads coming to you every day.
What are some other “word problems” you’ve seen online?
[pro-player width='640' height='520' type='mp4']http://total-access.s3.amazonaws.com/videos/ContractorVideos/SEO for Contractors.flv[/pro-player]
One of the major benefits to having a WordPress hosted site is the availability of millions of plugins that can transform your site into a traffic generating machine. Check out this WordPress Plugin Report that contains some of the top, free, plugins, designed by WP users (just like you) to make your website more user-friendly for you and your visitors.
MindMap Series Part 2
[pro-player width='640' height='518' type='video']http://total-access.s3.amazonaws.com/videos/mindmaps/mindmap-02.mp4[/pro-player]
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