Tag Archives: viral marketing

Break a Leg: Generating Local Business Buzz with Online Video Marketing

With the introduction of the world wide web, video recording has taken on an entirely new meaning. This increasingly popular online “trend” has left us looking for our smart phone or flip camera in hopes of catching some sort of viral footage that will become the next “Charlie bit my Finger”- an Internet sensation overnight. These viral videos are great for a good laugh (view after view after view…), but more importantly, they have established one key element all local business owners are looking for: traffic.

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Video 8: Working with RSS Feeds

This one goes over setting your RSS feeds, signing up with Feedburner and getting the most from your Feed. Make sure to study this one carefully as RSS can be a very powerful promotional device. It’s done wonders for my traffic.

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Lesson 6: Gather Market Data Consistently

After you locate your competitors and check out their online participation, it is time to do a thorough analysis of these competitors and those who are having a major impact on your market. Use their hard work to help out your business! The last video of Module 2 evaluates your competitors, and uses their findings and information for your own content. This video gives you tools and tips to finding out what your target audience wants, without spending days doing research.

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Lesson 2: Marketing and Competitive Analysis: Part 1

The Surefire Social Blueprint is a step-by-step process for you to implement to evaluate the competitors in your niche market. This video, the first of the 2 part “Marketing and Competitive Analysis” series, gives you a tutorial of what type of information you need to analyze and gather in order to get a good grasp of your competitors online presence and what your business can do to benefit from their current online strategy.

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Lesson 2: Viral Marketing Gone Wild

Once your business begins to establish a presence online, it is time for some viral marketing to kick into to your plan. Viral marketing is an essential aspect of any well-built marketing strategy. Video 2 sites specific examples of popular businesses that have taken advantage of the benefits of viral marketing and how they have attracted so many people into their marketing funnel at one time. Viral marketing is an essential to your businesses online lead generation efforts, so click on the link above and start watching!

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