We just recently posted that the United States Postal Service (USPS) is offering a discount on direct mailers that include a QR Code; and it seems they’re still attempting to boost their sales by offering more discounts, tools and support for local businesses.
If you have a USPS account, then you probably received a recent email in your inbox advertising the USPS Free Direct Mail Kit. The kit is designed to help businesses target consumers within a certain mile radius to their business address by sending out direct mail pieces. To get the kit, you simply provide your contact information on the input page, and they deliver it to you via mail. In addition, they are offering postage for direct mailers as low as 18 cents per mailer.
As we’ve shared before, it’s good to have a variety of marketing tactics in your arsenal to target your consumers, including both online and offline marketing. And though the use of direct mailers has decreased with the invention of the Internet, they can still be a powerful marketing tool if used effectively with certain target markets.
Do you use direct mail for your local business? If so, what tactics have you found to be most successful when using direct mail to reach your target market?