Is Your Digital Marketing Program Running On All Cylinders?

Digital Marketing

*+-A digital marketing engine runs on multiple cylinders which all need to be synchronized in order to work to your benefit…among them are: Website Search Engine Optimization (SEO) Content Marketing Pay-Per-Click (PPC) Social Media Directory Publishing Email Review/Reputation Management It’s essentially like an 8 cylinder marketing engine. Would you want a car that has an […]

4 Ways Franchises Can Win at Local SEO

Local SEO Strategy

*+-  When it comes to driving web and foot traffic, mastering local SEO is critical for franchises. Thanks to the number of search options, like GPS, mobile apps, and Google listings, it’s now easier than ever for your customers to find you—but the downside is there’s also more competition for search space. You can be […]

5 Fundamentals of Small Business Marketing

Core Marketing Principles for Small Business

*+-Small businesses oftentimes find themselves overwhelmed by the number of marketing opportunities available to them and which ones are truly worth their time. In the realm of digital marketing, there is email marketing, local social media marketing, blogging, pay-per-click advertising, and much more. No wonder some marketers get lost and others give up entirely. That’s why […]

Microsoft and Yahoo Worked Closely Together to Establish a Revised Search Agreement

Microsoft and Yahoo Amend Search Agreement

*+-Online search and software companies Microsoft and Yahoo announced that the companies amended their search partnership to improve the overall search experience, create value for advertisers and establish ongoing stability for partners. Did you know that your search on Yahoo is powered by Bing – Microsoft’s search engine? As a small business you should consider […]

How Improving SEO Will Get Home Remodelers Better Leads

Improve SEO to Get Better Leads

*+-For small and mid-sized businesses, there are hundreds of ways to spend your marketing budget. You could hire a public relations firm, buy commercial space, or even invest heavily in social media ads. But don’t forget about search engine optimization (SEO), which is completely free! Google handles 3.3 billion search queries every day, and if […]