How Improving Your SEO Will Get You Better Leads

Improve SEO to Get Better Leads

For small and mid-sized businesses, there are hundreds of ways to spend your marketing budget. You could hire a public relations firm, buy commercial space, or even invest heavily in social media ads. But don’t forget about search engine optimization (SEO), which is completely free! Google handles 3.3 billion search queries every day, and if […]

SEO Tips for Your 2015 Marketing Strategy

SEO Strategy Tips

Toward the end of the year, business owners like yourself are getting ready for the new year, and if you’re like most companies, you’re aiming for more web traffic and more customers. The good news for online marketers is that the rules haven’t changed all that much. Since the beginning, major search engines likes Google […]

Key Local SEO Ranking Factors For Your Business

Businessman With Seo Concept

As small business owners, it can be difficult to keep up with all of the changes in the ways major search engines rank websites. That’s why we’ve compiled this list of the top local SEO ranking factors, based on Moz’s yearly study, and explained what businesses can do to make the most of recent changes. […]

What Google’s Penguin Update Means for Local Marketers

Google Corporate Headquarters And Logo

By now, everyone has heard that last week, Google confirmed the release of the first Penguin update in more than a year. The main reason for this update, according to Google, was to punish ‘spammy’ websites that violated the company’s guidelines for linking. Companies that follow the rules of the road, so to speak, are […]

How Email Can Drive SEO Results

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Email marketing has been around for a while now and is believed to be helpful to local internet marketers trying to boost their search engine rankings. Although the direct correlation between email and SEO still eludes us, it’s safe to say that sharing your original content with more online consumers will always pay off for […]