Tailor Your PPC Campaigns Around Seasonality & Weather

How to Tailor Your PPC Campaign Around Seasonality & Weather

  Homeowners have been spending more and more money on renovating, repairing, and upgrading their homes now that the harsh winter we had is safely behind us. While I personally cannot stand the cold, a harsh winter usually spells great news for home service contractors come this time of year. With flowers blooming and the […]

Tis The Season For Contractors To Use PPC

Reasons to use Pay Per Click Advertising

  Summer is almost here and consumers are spending more and more on their homes this summer season after a harsh winter. Are you getting the leads you need? Having your website appear at the top of search results is challenging to say the least. It requires a significant investment of time and resources, but is […]

The Basics of PPC: Tips from the Pros

Pay Per Click Strategy

For businesses in highly competitive industries, it can seem nearly impossible to land at the top of local search results pages. Search engine optimization, while effective, sometimes takes months or even years to have an impact on your bottom line. Fortunately, businesses can turn to pay-per-click, or PPC, advertising for a quick boost in search […]

What are Callout Extensions and How Are They Used with Google AdWords?

Google AdWords Strategy

Although Google AdWords is a powerful local Internet marketing tool, it can take some work to make your ad stand out. That’s where Google AdWords’ callout extensions come into play. Thanks to this feature, you can add up to 25 characters to your Google AdWords ads, which nearly doubles the amount of text available to […]

How to Avoid Common PPC Mistakes in Your Online Marketing Strategy

Online Marketing Strategies

Even if you have designed the perfect landing page, it’s worthless without effective pay-per-click or PPC ads. Fortunately, if you can get the landing page and PPC ads right, you’re likely to find high sales conversion rates and increased web traffic. Here are a few tips to keep your PPC ads on track: Make Sure […]

Use PPC to Cast a Wide Net for Organic Keywords

Pay Per Click Mouse Concept

Pay-per-click ads have become one of the more powerful tools for local internet marketing professionals so it’s unfortunate to point out that this type of advertising has become a source of frustration for many small businesses. Thankfully, if your PPC ads aren’t performing up to their standards, there are several ways to improve your return […]