The Basics of PPC: Tips from the Pros

Pay Per Click Strategy

For businesses in highly competitive industries, it can seem nearly impossible to land at the top of local search results pages. Search engine optimization, while effective, sometimes takes months or even years to have an impact on your bottom line. Fortunately, businesses can turn to pay-per-click, or PPC, advertising for a quick boost in search […]

What are Callout Extensions and How Are They Used with Google AdWords?

Google AdWords Strategy

Although Google AdWords is a powerful local Internet marketing tool, it can take some work to make your ad stand out. That’s where Google AdWords’ callout extensions come into play. Thanks to this feature, you can add up to 25 characters to your Google AdWords ads, which nearly doubles the amount of text available to […]

Use PPC to Cast a Wide Net for Organic Keywords

Pay Per Click Mouse Concept

Pay-per-click ads have become one of the more powerful tools for local internet marketing professionals so it’s unfortunate to point out that this type of advertising has become a source of frustration for many small businesses. Thankfully, if your PPC ads aren’t performing up to their standards, there are several ways to improve your return […]