Managing Your Online and Offline Business Persona

Before the web, business marketing was all about salesmanship and pricing. The content of advertisements usually emphasized merchandise in relation to the competition and providing the most advantages at the lowest price was the golden recipe for success. However, in today’s market, people are no longer interested in simply hearing about product features. Information on […]

Online Reputation Management Infographic | Search Engine Journal

With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that just a few short years ago, word-of-mouth referrals occurred at a much slower pace whereas nowadays, they can occur rapidly. And this is […]