Let’s not get confused about what the new marketing ecosystem is all about. Social media is a big part of the story but not the only part. If fact, I fear a huge backlash coming from overuse and over simplification of this “new marketing normal” that some are defining as just social media.
What really is happening on the web is an atomization process. We call it the “distributed web”. Social media plays a big role in that but so does the hundreds of niche ad networks, article directories, web 2.0 sites and communities, video portals…you get the point.
If your business marketing strategy is just focused on social media you will be missing a large part of the opporutnity for your business. Moreover, you marketing plan will be so much more powerful if it is put together in a cohesive strategy.
Don’t settle! Tell the company trying to sell you the Facebook Page for $300 no! That’s not the way you are going to succeed in this new marketing world. It’s not easy, but take the time to learn what is happening and build a comprehensive marketing plan for your company to dominate your market using all the tools that make sense for your objectives.
What to do next?
Start with researching your market. Find out where your target customers are going and hanging out. How and where is your competition meeting them in the distributed web? Don’t skip this step! You will need to prioritize where you focus because the opportunities are limitless. Once you have focus, you can develop a winning strategy and plan.
Check out our business marketing research book Digital Forensics. The cool thing about this new digital age is your customers and competitors leave a digital footprint that you can reverse engineer to better understand your market. We will show you how…and it’s FREE!