Experts predict that 2014 will be a year of transition and change for the content marketing industry. Forbes states that almost 60% of businesses are already using this method of advertising and it’s set to grow even more as entrepreneurs become more confident in its effectiveness.
To get on top of the content demands of 2014, you have to adapt your strategy. Set hard deadlines and create a schedule for yourself so that you don’t end up procrastinating on things that could make a significant impact on your bottom line. Here are the top 3 most important content marketing trends that your business should prepare for:
1. Mobile use will become more prevalent
The new gadgets unveiled in the recent Consumer Electronic Show prove that mobile use is set to hit the mainstream beyond phones and tablets. This means that your top priority should be to make your company website mobile friendly.
According to Business2Community.com, 9 out of 10 people who search for a local business on a mobile device contact or visit the company within a day. On the other hand, 61% of those users leave sites that aren’t optimized, further outlining the need for mobile responsiveness.
2. Quality Blogging will be more important than ever
As sites continue to crack down on spam content and the online landscape becomes more competitive, ranking in search engines will become more challenging. To remain in good standing, being active with generating unique content for your company blog is one of the best ways to expand your website’s marketing potential.
3. Images and videos will dominate social media
For social media marketing, videos remain to be the most viewed type of content on the web. Youtube will continue to be the center of video sharing but other sites like Instagram are adapting to the format.
Regarding engagement, images on Facebook receive 50% more interaction than text posts, and this trend is also apparent on Google+ and Twitter. Photo-based social networks are rapidly increasing in market share, and Pinterest is demonstrating that it has the highest revenue potential among all social networks.
The push for unique content can be overwhelming and it does require a significant investment. You can’t go halfway with mobile responsiveness, for example, because users will notice cut corners easily and your brand will suffer for it.
Organize your work by creating an editorial calendar that includes all the information, including deadlines, topics, calls to action, targets, and everything else for all your campaigns. If you need help with your planning and execution phases, contact our local marketing experts – our years of experience can certainly help you prepare for 2014.