How Premarketing Can Improve Your Sales Conversions

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At a fundamental level, the job of small business owners is to solve their customers’ problems, whether they need to have a cavity filled, repair a leaky roof, or find legal council. In some cases, you may have the solutions to your customers’ problems before they themselves even know they have a problem. This proactive […]

Yelp Cracks Down on Fake Reviews

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As more consumers turn to Yelp to help make purchasing decisions, your small business’s reputation on this is more critical than ever before. If you’ve ever visited Yelp, you might have noticed that while some reviews are obviously legitimate and helpful, others are simply fake. What’s the Problem? Some businesses out there aren’t playing by […]

How to Get the Most from Links

With all of the website analytics tools available to small businesses, it’s easy to focus too much on where links are going. After all, building website authority is important. But sometimes small business owners also need to stop and take a look at the basic formatting of their website text and hyperlinks. Get Back to […]

Key Website Metrics to Watch in 2014

Although we’re already more than a month into 2014, it may be worthwhile for small businesses to evaluate which metrics they’re paying attention to this year. Google Analytics provides businesses of all sizes with a wealth of metrics tools, but it’s easy to become overwhelmed by all the data. Also, the importance of some key […]

How Small Businesses Score Big Returns with Super Bowl Marketing

Many small and large businesses alike step-up their advertising effort for the Super Bowl, and for good reason. This single event captivates millions of consumers, many of who talk about Super Bowl ads with the same fervor they express when talking about the game. But like all marketing campaigns, the impact spans across plaforms- it’s […]