Key Website Metrics to Watch in 2014

Although we’re already more than a month into 2014, it may be worthwhile for small businesses to evaluate which metrics they’re paying attention to this year. Google Analytics provides businesses of all sizes with a wealth of metrics tools, but it’s easy to become overwhelmed by all the data. Also, the importance of some key […]

Improve Your Site Speed to Increase Website Traffic and Conversions

To rank high on Google’s results, your site has to adapt to the preferences of it’s search algorithms. In particular, you should pay attention to your site’s loading speed since it is now among the signals that Google uses. While it doesn’t carry as much weight as the quality of your content, it does pave […]

Does Your Local Business Landing Page Make Consumers Anxious?

Landing page optimization; three words with which many local business owners are familiar. But how many local business owners truly take into account all variables that impact online traffic and webpage optimization? In our experience, not as many as you may think. As local business owners, we often consider how to boost search engine rankings […]