Managing Your Online and Offline Business Persona

Before the web, business marketing was all about salesmanship and pricing. The content of advertisements usually emphasized merchandise in relation to the competition and providing the most advantages at the lowest price was the golden recipe for success. However, in today’s market, people are no longer interested in simply hearing about product features. Information on […]

Don’t Get Left Behind in the Digital Marketing Race

A survey posted on Search Engine Land reveals some interesting statistics about digital marketing from the point of view of business owners. On average, small to medium businesses spend 46% of their marketing budget on digital media, which highlights the degree to which small and medium sized businesses have come to depend on the Internet […]

Turn Website Visitors into Customers by Optimizing Your Page Content

As you are probably already aware, websites have become the front door to businesses. Consumers have come to rely on the Internet for their product and service research. So, it goes without saying that the more attractive your site is to consumers, the more site traffic you will have. However, to take advantage of the […]