If You Had to Hire a Small Business Marketing Expert Who Would You Recommend?

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I recently got this message from a good friend on LinkedIn. I had spent over a decade at Network Solutions, working on online marketing tools geared towards small business marketing and pioneering social media marketing for Network Solutions and Web.com. The Network Solutions strategy and examples were written about in over 17 books by top […]

The Case for Why Commercial Roofers Need a Website

Importance of Websites in Business

Because commercial roofers often rely heavily on word-of-mouth marketing to attract new clients, it can be tempting to operate without a website. However, there are a number of powerful reasons why building a website for your business will be nothing but a positive. Build Credibility First, it’s impossible to ignore the ubiquity of the Internet. […]

How Marketing Automation Can Help Your Remodeling Business Be Everywhere

Automation Key Marketing Practices Will Help Your Business Be Everywhere

When it comes to local internet marketing, time is one of your most valuable commodities. You’re expected to be everywhere at all times. Without marketing automation tools, however, being everywhere is impossible, and many marketers find themselves stretched too thin. That’s where marketing automation saves the day—and your marketing plan. Not only does marketing automation […]

Location-Based Tools That Can Help With Lead Generation

Lead Generation Tools

As marketers continue to invest in lead generation, one area remains a consistent problem: local social media marketing. Although social media delivers a significant number of potential leads to businesses, it’s sometimes difficult for marketers to target consumers in a particular geographic area. Businesses that fail to capitalize on the lead generation capabilities are missing […]

How Improving SEO Will Get Home Remodelers Better Leads

Improve SEO to Get Better Leads

For small and mid-sized businesses, there are hundreds of ways to spend your marketing budget. You could hire a public relations firm, buy commercial space, or even invest heavily in social media ads. But don’t forget about search engine optimization (SEO), which is completely free! Google handles 3.3 billion search queries every day, and if […]