4 Requirements for a Successful Mobile Responsive Site

The definition of mobile marketing for lead generation isn’t concrete to everyone. For many, it’s as simple as creating an App or optimizing a website for mobile screens. However, the subject is much broader and the demand for it is growing rapidly this year. What is mobile responsiveness anyway? Google estimates that 67% of mobile […]

What Google Analytics can do for your Content

Local marketing experts know that understanding your clients is the key to your marketing success, no matter how large or small your company is. Fortunately, business owners have many digital tools at their disposal, but the difficult part is knowing how to use them. Thanks to Google Analytics, you have access to a wealth of information […]

Google Brings User Info to Advertisements

  Google is making user reviews, recommendations, and endorsements more powerful by adding users’ profile pictures. When people recommend a dentist on Google, their name and profile picture will appear in the ad, as long as they’re at least 18 years old. Although this feature may be helpful for dentists and medical professionals, your patients […]

Google Announces Biggest Algorithm Change Since 2001

Over the last decade, local internet marketing professionals have helped small businesses boost their website search rankings by optimizing a range of search criteria to drive in web traffic. Google, which currently hosts the lion’s share of search, has been a major force in driving business opportunities to small and large businesses alike. While Google’s […]