New Google Reports Compare Paid and Organic Search Results

For small businesses that run ads on Google AdWords, it can be difficult to determine how well your ads are doing. Chances are, you’re also using traditional SEO tactics to improve your organic search. Both SEO and paid advertising are critical to improving your company’s page rank; in fact, paid advertising often plays a vital […]

How to Get the Most Out of Google Adwords Campaigns

Companies are spending more and more on paid search campaigns. They can draw a lot of customers to your business, but if you’re not careful, they can cost you more than they’re worth. Fortunately, with a few simple steps, you can make your Google AdWords campaigns stronger. Use Google’s Customization Tools When you set up […]

Google Brings Call Reporting To Adwords Express For Small Businesses

by: Frederic Lardinois 10/16/2012 Google just made it a lot easier for small businesses to track phone calls generated by their AdWords Express ads. For two years now, the full version of AdWords has allowed businesses to track phone calls by using the technology behind Google Voice to create unique phone numbers for every campaign. […]