Using Facebook’s New Behavior-Based Targeting

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Most of us turn to Facebook at least once a day, if not once an hour. What you may not pay much attention to are all of the Facebook “Like” and “Share” buttons on other websites, but they are now coming into play with recent news that Facebook is introducing behavior-based ad targeting. Thanks to […]

Changes in Facebook Brand-User Engagement: Does a Smaller Facebook Fan Base Maximize Returns?

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A cornerstone of Facebook marketing is engaging users in their news feeds. However, recent research suggests that gaining visibility on Facebook is now more difficult than ever. Facebook users have essentially been inundated with mass amounts of content from expansive lists of advertisers, and some speculate that Facebook users are more likely to view content […]

Advertising on Social Media: Is It Worth It for Contractors?

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Most contractors have set up business pages on social media sites like Facebook, Twitter, LinkedIn, and Houzz. But unfortunately, when it comes to marketing, managing a social media page will only take you so far. That’s why some contractors have turned to purchasing social media ads, which can further increase your online visibility. Social Media […]

How important are Promoted Facebook Posts for Your Company?

Facebook is one of the most cost-effective avenues to reach people and tell them about your brand. If you’re committed and active with your social media campaigns, you can get many users to follow, recommend, and share your posts, which can further increase your company’s exposure to potential customers. However, due to a recent change […]