Which Is Better: YouTube Links or Facebook Video?

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Thanks to competition among the major social media networks, there’s now enticement for companies like Facebook to release improved site features. In an effort to keep up with YouTube, one of its most formidable rivals in the realm of video, Facebook has made it much easier for businesses and individual users to upload videos on […]

Facebook v. Ello: Is There Even a Competition?

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In response to criticism over Facebook’s profile name policy, the social media network has announced plans to introduce an app that would enable users to register anonymously. Although it’s not strictly regulated, Facebook encourages its users to register their accounts with their real names. That way, Facebook is more likely to find and block users […]

How Facebook Determines What Appears in Your News Feed

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Facebook’s user base is ever growing, and people are seeing more daily content in their news feeds than ever before. Because there are so many people and businesses competing for visibility on Facebook news feeds, your business page content may only be reaching a small percentage of all your followers. In fact, it’s likely that […]

Changes in Facebook Brand-User Engagement: Does a Smaller Facebook Fan Base Maximize Returns?

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A cornerstone of Facebook marketing is engaging users in their news feeds. However, recent research suggests that gaining visibility on Facebook is now more difficult than ever. Facebook users have essentially been inundated with mass amounts of content from expansive lists of advertisers, and some speculate that Facebook users are more likely to view content […]