Changes in Facebook Brand-User Engagement: Does a Smaller Facebook Fan Base Maximize Returns?

iStock_000017041643_ExtraSmall - Copy

A cornerstone of Facebook marketing is engaging users in their news feeds. However, recent research suggests that gaining visibility on Facebook is now more difficult than ever. Facebook users have essentially been inundated with mass amounts of content from expansive lists of advertisers, and some speculate that Facebook users are more likely to view content […]

How important are Promoted Facebook Posts for Your Company?

Facebook is one of the most cost-effective avenues to reach people and tell them about your brand. If you’re committed and active with your social media campaigns, you can get many users to follow, recommend, and share your posts, which can further increase your company’s exposure to potential customers. However, due to a recent change […]