Can Facebook Go Beyond Earned Media Success? | eMarketer

www.emarketer.com6/19/2012 Having a presence on Facebook has proven successful for marketers in several ways, and recent studies have shown the popularity and success of earned media on the site. However, a June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or […]

Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles | Mashable

mashable.com5/30/12 Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. …read more

CTRs on Facebook ads increase 50% in the past 12 months | Econsultancy

econsultancy.com5/9/2012 Click-through rates on Facebook ads have increased 50% over the past 12 months, according to data from Marin Software. It also found that the cost-per-click of social ads increased by 26%, while the CPC of marketplace ads decreased by 26%. Marin said the improvement in CTRs is thanks to Facebook’s new social ads, such […]