For those readers who have no idea of who Robert Cialdini is, he is a Regents professor at Arizona State University. He is also a well renowned author of books such as Psychology of Persuasion and Influence and Science and Practice. Both of these psychological masterpieces are based on the study on the reasons why people agree to certain requests in business/sales environments.
These books have sold in total close to 500,000 copies in nine different languages. These books are also fierce competitors in the top sellers of books on Amazon.com. When it comes to the study of persuasion and influence, Dr.Robert Cialdini is one of most reputable psychologist on the globe.
5 Marketing Lessons from Dr. Cialdini
Dr. Robert Cialdini is well known for his five persuasions points which are extremely effective when applied to your sales process. These five steps will help you build a converting sales letter that will convince and convict people to trust your advice. These persuasion points should be applied to your sales letter regardless of your niche market to experience desirable results in your sales campaigns.
5 Persuasion Points Needed in Every Salesletter
This simply means that individuals will scratch your back if your scratch theirs. Applying this to your business is as simple as implementing an opt-in sidebar on your sales page which will give your visitors some type of free gift. This is your first favor. If you present your information correctly in your sales letter and apply this strategy, your visitors will be drawn to return the favor.
Commitment and Consistency:
In sales I’m sure you’ve learned that a consumer saying that they will purchase and them actually purchasing something is totally different. If you get the consumer to commit to the transaction or any other offer before they go through with the offer, you will have a better chance at converting that individual.
Implement testimonials into your sales page and show your potential clients what everyone else thinks of you. Monkey see, monkey do!
If you display the attitude of control and confidence, people will associate that with your product and want to become that person as well.
People in advertisements and movies are not dressed in the best clothing and good looking by chance! People are more attracted to physically attractive individuals. For example, you may not be the CEO yet but you must act and look the part.
There are people interested in this topic on social networks like Twitter and Facebook. Do people search free and find those people.