Home Service Professionals – Here’s How to Build a Social Media Strategy

Basics to Social Media Marketing

*+-  There’s no denying that local social media marketing has become the new word-of-mouth in digital marketing. Customers are now taking their conversations and thoughts about local businesses to their computers, tablets and smartphones. Having a social media strategy in place, helps small businesses like roofers and contractors better connect with existing customers and engage […]

How Contractors Can Market Around Weather Changes

House Lightning

*+-During the spring and summer months, consumers in many parts of the country are braced for dangerous weather that may cause damage to their homes. For contractors, this could be a valuable opportunity to get your name circulating, by teaching your homeowners how to protect their homes and property. Even if the storm doesn’t hit—or […]

Advertising on Social Media: Is It Worth It for Contractors?


*+-Most contractors have set up business pages on social media sites like Facebook, Twitter, LinkedIn, and Houzz. But unfortunately, when it comes to marketing, managing a social media page will only take you so far. That’s why some contractors have turned to purchasing social media ads, which can further increase your online visibility. Social Media […]

Why Contractors Must Give Searchers the Right Type of Content

*+-For most local internet marketing professionals, the purpose of SEO is usually to make sure that users are finding your website. Typically, marketers are satisfied if people make it to any page of their website. However, to really improve the quality of your online interactions with your customers, you need to take SEO one step […]