The Top 3 Content Marketing Trends that will Lead 2014

  Experts predict that 2014 will be a year of transition and change for the content marketing industry. Forbes states that almost 60% of businesses are already using this method of advertising and it’s set to grow even more as entrepreneurs become more confident in its effectiveness. To get on top of the content demands […]

Turn Website Visitors into Customers by Optimizing Your Page Content

As you are probably already aware, websites have become the front door to businesses. Consumers have come to rely on the Internet for their product and service research. So, it goes without saying that the more attractive your site is to consumers, the more site traffic you will have. However, to take advantage of the […]

Lesson 1: Content Strategy And Planning

To begin module 3, this “Content Strategy and Planning” video takes you through the processes of engaging your followers through online distribution sites (for your videos, articles and blogs) and how to use your industry knowledge to generate more quality leads and foster lasting relationships.