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Tag Archives: competitive research
How to Make Friends and Influence People…In Social Media
How to Make Friends and Influence People…In Social Media View more presentations from Chris Marentis
Social Media Marketing: 5 Steps to Making Your Promotion a Social Success
Social media marketing has emerged as the community where businesses are experiencing unprecedented connections with and responses from customers who want to be able to know and trust a company before handing over their hard-earned money.
Lesson 5: Yahoo Site Explorer and SEO Book
In video 5, you are about to see a live demonstration of how to evaluate your competitor’s rankings and presence online. Using Yahoo! Site Explorer and SEO Book’s plugin, you can easily locate your industry competitors and find out everything your business needs to know to dominate your market. Hurry and watch this video…the longer you wait, the more catching up you will have to do…
Lesson 4: Market and Competitive Research: Part 2
This 2nd part of the “Marketing and Competitive Analysis” video series takes a more in-depth look at competitive research by teaching you how to read and understand SERPS (Search Engine Results Pages). This information can be used over and over to evaluating your competitors (the right way!) in order to build your content strategy based on the research you have just done.
Lesson 3: Google Keyword Tool
Wonder why SERPs are so important? I will give you one hint: keywords. The Google Keyword Tool allows you to create ads and choose industry-related keywords to evaluate and research your competition. This is another tool that gives you the ability to follow in your competitor’s footsteps and discover what it is they are doing to draw in business from the Internet. Video 3 of Module 2 gives you a step-by-step demonstration on how to utilize Google Keyword Tool and the best way to utilize your industry keywords to dominate popular search engines.
Lesson 2: Marketing and Competitive Analysis: Part 1
The Surefire Social Blueprint is a step-by-step process for you to implement to evaluate the competitors in your niche market. This video, the first of the 2 part “Marketing and Competitive Analysis” series, gives you a tutorial of what type of information you need to analyze and gather in order to get a good grasp of your competitors online presence and what your business can do to benefit from their current online strategy.
