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Posted on May 16, 2012 by Chris Marentis

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5 YouTube Resources You Should Know About for Your Local Business

Videos in general serve to be powerful marketing tools when it comes to online visibility and lead generation for local business. With that being said, YouTube is the number one used video posting and streaming site to date, which makes it a viable resource for local business owners. There are other places you can post videos online, but you should definitely be using YouTube if you’re not already.

Below are 5 YouTube resources to consider if you’re not already using them to optimize your YouTube experience.

1. My Channel – Creating a YouTube Channel is a smart move as soon as you establish a YouTube account. You can do this as soon as you load your very first video, and once you do, you can begin to share your YouTube Channel URL with other. For more information on how to create a YouTube Channel, refer to How to Create a YouTube Channel for Your Business.

2. YouTube Help Channel— The YouTube Help Channel provides a lot or useful information to help you fully utilize YouTube for your local business.

3. Google+ and YouTube—Google owns YouTube, which means there’s a great opportunity to use the power of Google coupled with YouTube. If you have a Google+ account, integrating YouTube and Google+ can do wonders for your local business. For more information, refer to the Google+ and YouTube Integration Help page.

4. YouTube Keyword Tool—People often forget to incorporate keywords when they post videos online, but it’s an important step to help your videos get found. The YouTube Keyword Tool is a great way to decide which keywords you could use for your local business when you’re posting videos. For more information about this tool, refer to Do You Know About the YouTube Keyword Tool?

5. AdWords for Videos & TrueView—Technically two resources, but closely related, AdWords for Videos and TrueView allow you to get even more out of your video campaign with targeted ads and engagement for your local business.

Do you have additional resources to add to this list? We’d love to know about them below!

Posted on May 11, 2012 by Chris Marentis

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18-24 Year Olds Spend Twice as Much Time on Social Media Compared to 35-44 Year Olds

In a recent post by MarketingProfs, Age, Not Gender Drives Most Social Media, some interesting statistics were shared about social media usage and certain demographics. The post shares that Facebook’s popularity across all demographics is not the norm when compared … Continue reading →

Posted on May 9, 2012 by Chris Marentis

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Consider These 5 Advertising Tools for Your Local Business

As a local business owner, we need to advertise to get the word out. When it comes to online advertising, it’s important to identify the best advertising options so you can choose the right fit(s) for your local business. We’ve … Continue reading →

Posted on May 4, 2012 by Chris Marentis

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Resources to Help You Understand, Attract and Retain Consumers for Your Local Business

Times have changed, and so has consumer behavior when it comes to researching and purchasing products or services. Bottom line: if you haven’t kept up with the changes, then consumers likely won’t find you or want to work with/purchase from … Continue reading →

Posted on April 27, 2012 by Chris Marentis

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Pinterest Might NOT Be a Good Marketing Tool for Your Business

Pinterest has quickly climbed its way to being the 3rd most widely used social media networking site in a matter of months. According to Shareaholic, it even beat out Twitter for referral traffic in the month of February. With this … Continue reading →

Posted on April 24, 2012 by Chris Marentis

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Facebook Timeline Features for Local Business

As of March 30th, Facebook Pages for Business that had yet to voluntarily adopt the new Facebook Timeline were converted whether they wanted it or not. With that being said, many local business owners are still trying to get used … Continue reading →

Posted on April 18, 2012 by Chris Marentis

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5 Video Editing Tools for Marketing Local Business

More and more people are turning to video marketing as a form of marketing local business products and services; and it’s no wonder considering the increase of online users who watch videos for both business and personal reasons. However, many … Continue reading →

Posted on April 12, 2012 by Chris Marentis

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5 Helpful Blogging Resources for Local Business

If you’re not blogging for your local business, you should be. We’ve seen the proven results when clients put a business blog to consistent use for their local business. When we incorporate keywords, the right meta-tags, and work to create … Continue reading →