Twitter Launches Keyword Targeting for Ads

Posted by: Surefire Social

Twitter Launches Keyword Targeting for Ads

Do’s
Don’ts

by: Todd Wasserman 04/17/2013

Twitter on Wednesday introduced keyword targeting for advertising, meaning that you may see Promoted Tweets based on stuff you have tweeted about.

In a blog post, Nipoon Malhotra, product manager for revenue at Twitter, gave the following example of how the program will work:

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