Surefire Social Hires Local Media Technology Veteran Tom Lewis as Chief Revenue Officer

Posted by: Chris Marentis

Surefire Social Hires Local Media Technology Veteran Tom Lewis as Chief Revenue Officer


Accomplished Tech Leader Lewis to Help Expand Surefire Social’s National-to-Local Partnerships and Strategies; Company Also Announces Addition of Vice President of Digital Marketing Brian Seskin

Herndon, VA, March 10, 2014Surefire Social™, a provider of local digital marketing strategies, today announced that it has named accomplished local media technology leader Tom Lewis its Chief Revenue Officer (CRO). As CRO, Lewis will be responsible for leading the sales operations and business development for the growing organization.

Lewis has held various C-level positions at leading DC-area technology companies and his 30 years of experience working with innovative tech start-ups and enterprises will help Surefire Social scale its overall offerings and capabilities to a broader set of partners and national-to-local clients.

“Tom brings energy, experience, and a unique perspective to our business. He has a deep background in helping companies rapidly grow and scale in the local-mobile-social space,” said Chris Marentis, CEO, Surefire Social. “His multidisciplinary business background will be an invaluable asset as our company continues its tremendous growth”.

Lewis was most recently senior vice president of business development for Vocus. He also served as president and CEO of Innovectra and helped drive the company’s successful acquisition by ZipLocal.

“Surefire Social has a great foundation and a big opportunity to continue delivering local digital marketing strategies and technology solutions in a scalable way for both national enterprises and small businesses,” said Lewis. “I look forward to joining Surefire Social’s experienced team during this exciting phase of growth.

Surefire Social also announced today that Brian Seskin has joined the company as vice president of digital marketing. In this role, he will be responsible for the management and oversight of Surefire Social’s paid search campaigns. Seskin previously served as vice president of digital marketing for NBC Universal’s iVillage.

About Surefire Social

Surefire Social delivers powerful enterprise SaaS marketing solutions for national brands that want to drive visibility and sales for local dealers and franchises. By providing a personal, coaching-centric approach at the local level, Surefire Social increases visibility through coordinated national and hyper-local search, retargeting, social and mobile marketing programs that deliver quality leads. For more information, visit

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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