Surefire Social Hires Local Media Technology Veteran Tom Lewis as Chief Revenue Officer

Posted by: Chris Marentis

Surefire Social Hires Local Media Technology Veteran Tom Lewis as Chief Revenue Officer

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Accomplished Tech Leader Lewis to Help Expand Surefire Social’s National-to-Local Partnerships and Strategies; Company Also Announces Addition of Vice President of Digital Marketing Brian Seskin

Herndon, VA, March 10, 2014Surefire Social™, a provider of local digital marketing strategies, today announced that it has named accomplished local media technology leader Tom Lewis its Chief Revenue Officer (CRO). As CRO, Lewis will be responsible for leading the sales operations and business development for the growing organization.

Lewis has held various C-level positions at leading DC-area technology companies and his 30 years of experience working with innovative tech start-ups and enterprises will help Surefire Social scale its overall offerings and capabilities to a broader set of partners and national-to-local clients.

“Tom brings energy, experience, and a unique perspective to our business. He has a deep background in helping companies rapidly grow and scale in the local-mobile-social space,” said Chris Marentis, CEO, Surefire Social. “His multidisciplinary business background will be an invaluable asset as our company continues its tremendous growth”.

Lewis was most recently senior vice president of business development for Vocus. He also served as president and CEO of Innovectra and helped drive the company’s successful acquisition by ZipLocal.

“Surefire Social has a great foundation and a big opportunity to continue delivering local digital marketing strategies and technology solutions in a scalable way for both national enterprises and small businesses,” said Lewis. “I look forward to joining Surefire Social’s experienced team during this exciting phase of growth.

Surefire Social also announced today that Brian Seskin has joined the company as vice president of digital marketing. In this role, he will be responsible for the management and oversight of Surefire Social’s paid search campaigns. Seskin previously served as vice president of digital marketing for NBC Universal’s iVillage.

About Surefire Social

Surefire Social delivers powerful enterprise SaaS marketing solutions for national brands that want to drive visibility and sales for local dealers and franchises. By providing a personal, coaching-centric approach at the local level, Surefire Social increases visibility through coordinated national and hyper-local search, retargeting, social and mobile marketing programs that deliver quality leads. For more information, visit surefiresocial.com.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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