Surefire Social Appoints Industry Veteran Sean Kidder CTO to Strengthen Management and Technology Team

Posted by: Chris Marentis

Surefire Social Appoints Industry Veteran Sean Kidder CTO to Strengthen Management and Technology Team

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Herndon, VA, September 3, 2014-

On the heels of its first appearance on the Inc. 500, Surefire SocialTM, a leading provider of local digital marketing technology and services, today announced Sean Kidder is joining the Company’s management team as Chief Technology Officer.

Sean Kidder is an experienced technology and operations executive with broad and deep experience scaling difficult technology challenges. Sean has a successful track record building technology solutions at Fortune 500 enterprises like AOL and Fannie Mae, as well as, mid-sized and start-up ventures. With over two decades of experience in technology and operations, Sean will lead the evolution of the Company’s Enterprise Technology Services, develop and integrate new products and guide the strategy for scaling SaaS operations. Mr. Kidder will report to Chris Marentis, CEO, and will be based out of the Herndon, VA office.

“Sean Kidder is the kind of technology executive that will take our platform to an entirely new level of sophistication and scale,” said Chris Marentis, CEO of Surefire Social. “A key challenge for high growth businesses like ours is attracting top talent to fuel our growth with new ideas and fresh energy. I am very excited to work with Sean to take Surefire Social to that next level.”

The new platform integrates, coordinates and connects “best-of-breed” marketing technologies with the Company’s local marketing coaches to drive visibility and leads for national brands and their network of dealers, franchises and contractors.

“I chose Surefire Social because they are an emerging leader in the multibillion dollar local marketing industry – an industry for which I have tremendous passion. The Company spent the last four years building a strong foundation and business model. I look forward to developing a technology stack that accelerates growth and client results,” said Sean Kidder, incoming Chief Technology Officer of Surefire Social.

About Surefire Social

Surefire Social is a SaaS technology and services company that connects national brands with their networks of franchises, dealers or contractors to drive marketing campaigns and new customer acquisition at the local level. Surefire Social’s marketing solutions ensure:

• Consistent implementation of new technology so that online efforts evolve with the continuous changes in digital marketing, social media and search.

• Coordinated campaign delivery and message control across channels (e.g. website, social, directories, mobile) that results in an amplified brand exposure and impactful, memorable connections with a desired audience

• Big data and analytics are systematically leveraged to optimize addressable marketing at both the national and local level

Led by a senior team that has built successful leading media brands, the company has a distinct understanding of local businesses and their marketing needs.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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