In my last blog post, I stressed the importance of linking with other companies and making sure that they are the right kind of connections to have. Well, many contractors and small business owners believe that linking only comes if you have a huge online reach and that it is something global companies benefit from. However, this could not be further from the truth. Small business owners have natural tendencies which make them skilled at building links across the web. They just need to make sure that they are benefiting from them. As a small business owner follow these natural steps to gain the most of linking on the web.
- Relationships. I already stressed about having the right type of friends on the internet and not wanting to be connected to any seedy sites. However, more than likely you have already established connections with great companies and people. Now you just need to make sure that these people spread the good word. Small business owners understand that nothing is more important than relationships. As a small business you know the major players in the industry; vendors, clients, and other contractors in the area. If you are successful, more than likely you have established great relationships with all of these people, and can call many of them friends. Because you already have a personal connection, you are a leg up on the big guy. It’s easier for you to request that they link to your page (and you can link back), without any eyebrows being raised. You already have a rapport and don’t need to explain why they should link with you.
- Your community outreach. You are involved in the community. You sit on boards, attend fairs, and donate time and money to charities. These organizations will be more than happy to pay you back by linking to your company. Donated money to a local little league? Ask them to link on the online schedule. Once linked, don’t forget to link back via your social media efforts to keep the circle going.
- Use the press. You already know the local happenings in town. Now try and gain some exposure by getting a quote or photo in a local magazine, newspaper, or news channel. This should already be implemented into your marketing campaign efforts, and it’s an easy way to gain some linkage to a credible source. Reach out when you’re having an opening or sale to the local media. More times than not, they’re more than happy to report on local events.
While the big guys may have some marketing advantages, linking isn’t one of them. Take advantage of your social skills and watch your SEO benefit.