Small Business Owners: The Perfect Link

Posted by: Chris Marentis

Small Business Owners: The Perfect Link

Do’s
Don’ts


In my last blog post, I stressed the importance of linking with other companies and making sure that they are the right kind of connections to have. Well, many contractors and small business owners believe that linking only comes if you have a huge online reach and that it is something global companies benefit from. However, this could not be further from the truth. Small business owners have natural tendencies which make them skilled at building links across the web. They just need to make sure that they are benefiting from them. As a small business owner follow these natural steps to gain the most of linking on the web.

  1. Relationships. I already stressed about having the right type of friends on the internet and not wanting to be connected to any seedy sites. However, more than likely you have already established connections with great companies and people. Now you just need to make sure that these people spread the good word. Small business owners understand that nothing is more important than relationships. As a small business you know the major players in the industry; vendors, clients, and other contractors in the area. If you are successful, more than likely you have established great relationships with all of these people, and can call many of them friends. Because you already have a personal connection, you are a leg up on the big guy. It’s easier for you to request that they link to your page (and you can link back), without any eyebrows being raised. You already have a rapport and don’t need to explain why they should link with you.
  2. Your community outreach. You are involved in the community. You sit on boards, attend fairs, and donate time and money to charities. These organizations will be more than happy to pay you back by linking to your company. Donated money to a local little league? Ask them to link on the online schedule. Once linked, don’t forget to link back via your social media efforts to keep the circle going.
  3. Use the press. You already know the local happenings in town. Now try and gain some exposure by getting a quote or photo in a local magazine, newspaper, or news channel. This should already be implemented into your marketing campaign efforts, and it’s an easy way to gain some linkage to a credible source. Reach out when you’re having an opening or sale to the local media. More times than not, they’re more than happy to report on local events.

 

While the big guys may have some marketing advantages, linking isn’t one of them. Take advantage of your social skills and watch your SEO benefit.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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