Post-IPO Twitter Positioned for eCommerce Dominance
by: Himanshu Sareen 10/07/2013
In the near future, be prepared for a whole new way to pay.
Even after acquiring MoPub, ‘the world’s largest mobile ad exchange” and filing for an IPO with the SEC, it is still somewhat unclear where Twitter is headed. It is captivating to see how Twitter has gone from just another social network, to an emerging media player and possible news company, and now towards an advertising behemoth as well as a potential eCommerce player. While many analysts are focusing on the social networks potential as a lucrative ad resource and marketing tool, one of the overlooked aspects of Twitter’s potential, which I view as their true calling, rests in the area of eCommerce.