Link Up: Your guide to understanding how to make the “right” friends

Posted by: Chris Marentis

Link Up: Your guide to understanding how to make the “right” friends


Yes, search engine algorithms are a constant moving target.  No matter how much research is done, the exact equation is always changing.  But no matter what, a consistent major player in establishing SEO is link building.  For those of you unsure of what this means: it is having another website link to your company (or something your company has done) on their own website or social media pages.  It is the way these search engines figure out the connection of pages and how they are related.  It is also a key element in establishing how popular your company is in the internet sphere.  How popular your company is plays a large factor in these algorithms.  So how can you make sure that you are linking with the right connections?  There are a few rules to follow to make the most of your online connections.

  1.  Link with only trusted sources.  The algorithms are trying to figure out what “neighborhood” your company lives in and you don’t want to be thrown in on the bad side of the tracks.  When linking to another site, make sure that they are trusted and secure.  If any site links your company, you want to make sure that they are not spam like.  If they are, kindly ask them to please remove the link.  Associations are important, and your company and SEO are judged on your friends.
  2. Don’t ignore social media.  Long time ago, social media was not factored into linking.  However, today that seems to be changing.  This is especially true for users of Google+.  Companies with a large social circle, who share a lot of content, are finding themselves higher in search engine results.  While linking with other company websites still holds more weight, optimizing shared content in the social media world does not hurt.


While at first it can seem like a daunting task, linking can be quiet an easy way to establish SEO.  This article is the first of two parts.  The second article follows with how to establish linking through your already established connections.  Small businesses are a natural at this, and it should be taken full advantage of.  Please look for the follow up article to find out how you can make the most of linking.


Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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