Google Hummingbird Requires Brands To Step Up Content Development

Posted by: Surefire Social

Google Hummingbird Requires Brands To Step Up Content Development

Do’s
Don’ts

by: Laurie Sullivan 10/13/13

Search engine marketers need to put aside attempts to raise their brand’s Web site to the top of first-page query rankings through old-fashioned optimization techniques and focus on content — as well as Hummingbird, Google’s latest search algorithm for conversational search.

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