Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One of Their Ads Did the Trick

Posted by: Surefire Social

Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One of Their Ads Did the Trick

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by: Ingrid Lunden 1/22/2013

Facebook today took one more step in making its advertising more accountable for media buyers: it has now rolled out a conversion measurement system across its global footprint.

Aimed at direct marketers, the optimization and conversion toll was first announced back in November; now it’s available globally, and can be used on all Facebook ads and sponsored stories, the company says, as well as in combination with any other targeting services.

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