Small Businesses Can Increase Their Google Search Visibility with Surefire Social’s New Ultimate Google Local Handbook

Posted by: Chris Marentis

Small Businesses Can Increase Their Google Search Visibility with Surefire Social’s New Ultimate Google Local Handbook


Media Contact:

Jennifer Mirabile
Young & Associates

Layering Multiple Google Services Helps Small Business Owners Improve Online Visibility, Drive Quality Leads and Dominate Their Local Market

Herndon, VA, February 28, 2013 – As a local business’s online marketing success is often determined by where they place in Google™ searches, Surefire Social™, a new approach to comprehensive digital marketing strategies for local businesses, has published “The Ultimate Google Local Handbook.” The free eBook offers small businesses effective local digital marketing strategies to help improve their Google rank and visibility and drive quality leads.

“If you run a lead-focused local business, placing well in Google searches is critical to reaching new customers and standing out from local competition,” said Chris Marentis, CEO of Surefire Social. “There is a lot of noise and confusion for small businesses today and with Google’s services continually changing, moving to the top of the search results page can be a challenge. Our new eBook, along with our digital marketing services, offers local businesses the personalized expertise and coach-centric local digital marketing support they need to get ahead.”

Within Surefire Social’s Ultimate Google Local Handbook, small businesses will learn how to layer key Google services to increase visibility and connect with new customers in their local market including:

  • Setting up and optimizing a Google Profile
  • Creating a Google+ page
  • Increasing visibility on Google+ Local
  • Utilizing Google Authorship to link personal Google+ profiles with corporate content
  • Posting videos on YouTube
  • Uploading photos via Panoramio
  • Incorporating Google Reader into a marketing strategy
  • Ensuring business listing accuracy on Google Maps

The Surefire Social Ultimate Google Local Handbook can be downloaded at Small businesses can also learn about other critical local marketing topics with Surefire Social’s previously published eBooks available at

About Surefire Social

Surefire Social provides a personal, coaching-centric approach to local digital marketing offering results-driven strategies and consultation. Driving quality leads to local businesses, while creating a predictable asset for business owners, Surefire Social raises local businesses’ visibility through hyper-local search, display, social and mobile marketing strategies. Founded by a senior team that has built successful leading media brands, the company has a distinct understanding of local businesses and their marketing needs.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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