You tell your customers that they need to weatherize their property for the winter weather. Yet nothing has been done to prepare your own business to sustain the slower winter season. Surefire Social has a noteworthy tool which will ensure that you have more than enough contacts in your pipeline- all of whom are interested in working with you.
You are already sitting on a long list of potential client contacts, and you don’t even realize it.
I was recently working with a company out in Texas that covers an enormous territory. The company itself is not large, but through trade shows, inquires, and meetings, this company was able to find themselves with a potential client list of over 400,000! This list number is actually not unusual, and neither is the problem that this and most other companies face. How do we get all of the correct and complete contact information from this list? This can prove extremely troublesome as contact information changes frequently in today’s environment.
Surefire Social is able to help! This is done by providing an append to these contacts, and typically client’s receive 20% of correct email addresses from this service. This monetizes what you already own and the large increase in contact information can prove to tip the tables in your favor.
Keep the List Warm.
After receiving all of your new contact information, it is important that you act quickly and efficiently. As mentioned before, contact information changes rapidly, so you will not want to sit on this list for too long. You will want to engage your potential contacts through two different email tactics.
Broadcast email: This type of email entices contacts to reach out and request more information. You can invite the list to visit a new store or site, offer a discount on a service, or provide a free estimate/inspection for winterizing their home.
Nurture email: With this email you are providing free information to the contacts. This can be done by driving them to your blog posts, providing a quarterly newsletter, or sending information that the contact might find interesting and relevant. The purpose of the email is to demonstrate knowledge and keep the relationship alive and growing.
Interested on how to append your contact list? Please contact Surefire Social and a consultant will be happy to discuss how you can easily add clients to your roster for the upcoming winter months by .
Bob is our lead Surefire Social Certified Coach and has been with our team since November ’09. Bob has extensive experience in local marketing, recently being VP Marketing for NewPro Windows, and having run his own local marketing agency Coastline Advertising.
