YouTube Makes Big Comment Changes: How Contractors Can Seize the Opportunity

Posted by: Chris Marentis

YouTube Makes Big Comment Changes: How Contractors Can Seize the Opportunity

Do’s
Don’ts

Although newer social media networks like Pinterest and Instagram receive lots of press attention, local internet marketing campaigns often continue to integrate YouTube, which attracts more than 160 million visitors each month, placing it 2nd only to Facebook.

Whether you currently use it or are considering it, you’ll want to know that Youtube’s recent updates to its commenting capabilities have added more substantive automation and cut out some busy work for everyone. According to Search Engine Watch, YouTube is transforming the way that users interact with videos, making it easier for YouTube users to connect to one another.  Comments will now be visible to people in the commenter’s Google+ circles as well, and people can now start conversations about YouTube videos from Google+.

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Thankfully, this change comes with some valuable tools for local social media marketing professionals, too. Your marketing team might spend a lot of time reviewing comments on your business’s YouTube channel before approving them. Now they’ll be able to save time by automatically approving certain users’ comments.

No More Anonymity

Now that anyone who comments on YouTube can be identified by their Google+ profile, users will need to be signed in before they post a comment. For this reason, YouTube commenters will no longer be anonymous, which may prevent people from posting negative comments without reason.

Also, your account manager will be given more tools to block people who consistently post undeserved, hateful, and angry criticism on your business’ YouTube channel. You can even specify trigger words; if anyone uses a trigger word in a post, the person’s comment will automatically be deleted.

What Your Contracting Business Should Do

Now that YouTube is more social, it’s important for your business to take advantage of this opportunity. If you haven’t dipped your foot in the YouTube waters yet, now is the perfect time. The platform can be great for how-to videos and before-and-after project demonstrations.

Enable Comments and Discussions on Your YouTube Channel

Before you seize this opportunity, you need to make sure that people are actually able to comment on your YouTube page. To enable comments for your videos, go to Video Manager, then click on the Edit button for the video you want to edit. Then click on Advanced Settings and change the preferences under Comments. If you want to approve comments before they’re posted for the world to see, you can change those settings, too. Just click Approve under Allow Comments. And of course, don’t forget to click Save.

Once your comments and discussions are enabled, use them to connect with your audience. The purpose of online video is to have conversations with other people. Otherwise, people would only turn to Netflix and RedBox rentals for entertainment.

To get your creative juices flowing, start looking at professional Youtube pages. We invite you to check out ours here.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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