Your Small Business Can Master the Twitter Hashtag

Posted by: Chris Marentis

Your Small Business Can Master the Twitter Hashtag


Have you set up your twitter account yet?  Yes?  You better have if you read our blogs regularly.  Now that you’re all set up, you may be wondering how to conquer the ever elusive hashtag (#).  You have inevitably seen words following a pound sign.  This is called a hashtag.  It allows you to categorize your tweets and track who is talking about your company.  This gives you a better understanding of what generates interest and what your followers are interested in.

The best part about using hashtags is that once you generate different categories, you’re able to use social media tracking tools to monitor and organize your tweets.  Hootsuite is great in providing a very user-friendly dashboard to quickly receive information and use the data to post more effective tweets.


We’ve monitored the best tactics for small businesses to employ when using the hashtag.  Here are the top 5 rules your business should follow:

  1. Keep it simple.  This is not the time to bust out your 10th grade vocab book.  You want a keyword that very obviously demonstrates a trend your business is doing.  A good example would be #Sale
  2. Don’t be too broad.  You don’t want a keyword to get lost with the millions of other businesses and users in your category.  For Surefire Social we would want to avoid using #Marketing because it is so general.  The time to use a general hashtag is if you plan on pairing it with a second hashtag.  The tag above would be best tagged with another hashtag.
  3. Don’t be too long.  You don’t want your hashtag to be too long.  You see it often.   People try to cram multiple words together, such as #BigSaleThisWeekendHereAtBobs.  If this is what you are trying to say you should break it up into a few hashtags.  I.e.  #Sale #Weekend #Bob’s
  4. Don’t overuse your hashtags.    You need to see what works and what doesn’t and this means you need to experiment.
  5. Create your own.  This is probably the most important rule to follow- as it will be specific to your business.  For Surefire Social we can use the hashtag #SFS, and then followers will instantly associate this tag with us and will be able to learn about all the latest happenings.

Like all good campaigns, you’re going to want to make sure that you are constantly monitoring your followers and results.  If you don’t know how your viewers are responding to your campaign you can never move forward.  This is standard Internet marketing for local business.  And a word of caution, don’t use a hashtag just to drive attention.  This is a quick way to get followers to stop following. 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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