Why Your Small Business Needs a Mobile-Friendly Website

Posted by: Chris Marentis

Why Your Small Business Needs a Mobile-Friendly Website

Do’s
Don’ts

 

If you’re a small business owner, mobile search is difficult to ignore. In fact, your customers are using their mobile phones for 25% of their searches. Most likely, it’s also where they turn for directions to your business and your hours of operation. That’s why most businesses, even small ones, need a mobile-friendly website. According to Hubspot, Google even rewards companies that make their mobile sites a priority. To learn more about Google, see our informative Google guide.

IMG_0574Why Mobile Is Important

If your business doesn’t have a mobile-friendly version of its website, mobile users will automatically see the full desktop version of your website. Even if you have the best-looking website in your industry, it probably won’t have the same effect on a mobile phone. Check out your website from a mobile device, and you’ll know what I mean. Drop-down menus are nearly impossible to operate from a mobile device, and all that small text will likely be ignored.

On the other hand, if you have a mobile-friendly version of your website, Google will recognize users who are searching from a mobile device, and the mobile version of the site will appear on their phones. Therefore, your desktop and mobile search ranking are tied together. When you ignore mobile, your overall Google page rank suffers as well.

Options for Small Business Owners

Unless your business specializes in mobile technology, it’s not likely you’re an expert in search engine optimization and mobile technology. Thankfully, you can turn to local internet marketing experts for help.

Responsive Web Designs

Before you start to optimize your mobile site, you must first decide which type of design works best for your business. Google recommends a responsive web design, which detects what type of device a person is using and then delivers the layout according to that information. The content doesn’t vary, but the way that it is presented does. In general, a responsive web design includes less text, fewer graphics, and fewer menu options.

The main advantage of this type of design is that you don’t have to have a separate URL for each type of device. It remains the same on all devices. And it keeps things simple for your website manager, who only has to update content on one website.

With a responsive design, users aren’t redirected to a different URL, so that keeps the load times short; slow load times also hurt your search engine rankings.

Mobile URLs and Redirects

Although Google doesn’t necessarily advise separate mobile URLs and mobile redirects, these are options for small business owners, particularly if your business website is highly transactional.

No matter which type of mobile design you choose, what’s most important is that you remember to consider the needs of your mobile users.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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