What Google Analytics can do for your Content

Posted by: Chris Marentis

What Google Analytics can do for your Content

Do’s
Don’ts


Local marketing experts know that understanding your clients is the key to your marketing success, no matter how large or small your company is. Fortunately, business owners have many digital tools at their disposal, but the difficult part is knowing how to use them.

Thanks to Google Analytics, you have access to a wealth of information about your clients, and it’s completely free!

Google-AnalyticsBrand Awareness

The first step of successful marketing is to encourage potential clients to learn more about your company. Through Google Analytics, you can find out what terms people are using to find your website. To access this data, go to the “Traffic Sources” option in Google Analytics; then look at the Organic Search data.

Once you’ve determined which search terms are driving people to your website, you can use Google’s Keyword Planner tool to attract even more people.

Lead Generation

While you’re in Google Analytics, it’s also a good idea to consider the information in the Audience section. This data will tell you the age, gender, and location of your website visitors, which can help you generate leads for your business. For instance, if you know the age and gender of your audiences, you can create landing pages that are appropriate and appeal to each group.

Lead generation also increases foot traffic to your business. When it’s easy to find your business online, potential clients are more likely to visit your business in person.

Also, the Audience information you pull from Google Analytics will give you insight into how long people are staying on each of your website’s pages. If you notice that customers make quick exits on some of your web pages, it’s an indication that there’s room for improvement.

Google Analytics is also great for measuring the success of your local internet marketing campaigns if you include a specific call to action. When a visitor buys a product on the spot, you’ll know that your landing page has been effective.

Client Retention

If you dig in to Google Analytics, you’ll likely realize that it’s not just for attracting new clients; it also helps mortgage brokers keep the clients they have. By analyzing visitors’ search terms, you’ll come to understand why your clients have chosen your company. For example, if they’re searching for “low-cost brokerage services,” you’ll know that they value low fees. If they’re searching for “honest mortgage brokers,” you’ll want to reinforce your reputation for integrity.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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