What Exactly is an RSS Feed for Local Business?

Posted by: Chris Marentis

What Exactly is an RSS Feed for Local Business?

Do’s
Don’ts

 

Most local business owners aren’t interested in getting too deep in the techy side of things. They’re happy to have technology that works (internet, email, other cool software programs, etc.) by turning to the IT experts they hire. At the same time, it’s good to have at least some idea of the tools available to you and how they work on some level when it comes to effectively marketing your business.

 

The RSS feed is one marketing tool many local businesses can utilize to help successfully promote their business, but many don’t really know what it is or how to use it, even though it’s been around since 1999. First, if we used the terminology of what the acronym actually stands for, then it makes it a bit clearer as to the purpose of RSS. RSS stands for “Really Simply Syndication”, so what a RSS feed allows for is the easy feed, or syndication, of a series of content, such as from a blog or podcast.

 

If you don’t currently use a RSS feed on your website, you should start now. It’s a great way you can encourage consumers to keep up with your company. Most blog posts automatically set one up for you when you create the blog, unless you indicate you don’t want it. You can also purchase RSS feeds for under $50 to incorporate into your website, etc.

 

For more information on how to set up a RSS feed for your local business website, consider reading How to Use RSS on Your Website.

 

Do you have a RSS feed set up on your local business website?

 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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