Most local business owners aren’t interested in getting too deep in the techy side of things. They’re happy to have technology that works (internet, email, other cool software programs, etc.) by turning to the IT experts they hire. At the same time, it’s good to have at least some idea of the tools available to you and how they work on some level when it comes to effectively marketing your business.
The RSS feed is one marketing tool many local businesses can utilize to help successfully promote their business, but many don’t really know what it is or how to use it, even though it’s been around since 1999. First, if we used the terminology of what the acronym actually stands for, then it makes it a bit clearer as to the purpose of RSS. RSS stands for “Really Simply Syndication”, so what a RSS feed allows for is the easy feed, or syndication, of a series of content, such as from a blog or podcast.
If you don’t currently use a RSS feed on your website, you should start now. It’s a great way you can encourage consumers to keep up with your company. Most blog posts automatically set one up for you when you create the blog, unless you indicate you don’t want it. You can also purchase RSS feeds for under $50 to incorporate into your website, etc.
For more information on how to set up a RSS feed for your local business website, consider reading How to Use RSS on Your Website.
Do you have a RSS feed set up on your local business website?
For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.
