Use the New Vine App To Enhance Your Twitter Page

Posted by: Chris Marentis

Use the New Vine App To Enhance Your Twitter Page

Do’s
Don’ts

If your business has mastered the hashtag, you think you’re in pretty good shape. Now that you’ve settled into your Twitter comfort zone, Twitter has thrown another tool into the mix. It recently announced the addition of Vine, a new feature that enables Tweeters to post 6-second video clips.

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With more than 500 million users, Twitter can be a great platform for local social media marketing. But how do you promote your business in just 6 seconds? With this new short format, it’s easier than ever for videos to go viral. Here are a few ideas:

Create Buzz about a New Product
Use the time limit to your advantage by posting 6-second product teasers. You can even break full-length ads into 6-second videos that are only unlocked when a certain number of people retweet them.

Get to the Point
Remake your current video ads into shorter snippets. With only 6 seconds, you’ll be forced to showcase the best part of your ads. Just as the 140-character limit forces businesses to be succinct, now you have another opportunity to get your message across quickly.

Take Your Followers Backstage
Post behind-the-scenes footage from your video ads. This can be particularly exciting for your followers if your ads feature a celebrity or well-known guest. Twitter followers appreciate exclusive access to information and love being the first to find out about new products.

Engage Your Followers
Ask your followers to post videos of themselves using your product or service. Some videos will undoubtedly draw comments and retweets from your other followers. Later, you can gather your favorite clips and publish a longer version for your website.

As Vine becomes more well-known, Tweeters might begin to post instant video reviews of your products. Make sure to send an immediate response to encourage this interaction.

Leverage Local Spots
Twitter can automatically add geographic locations to tweets, and this opens lots of potential for local internet marketing. Use video to engage your local audience. For example, post video of a local retail store during a limited-time sale.

Showcase Your Products
Put your products in the spotlight with how-to videos for your followers. Or you can show them another way to use your product that they might not have considered. 

Vine is just emerging, and it will take time for businesses to learn how to tap its potential. Twitter followers themselves are still finding out about Vine. When your company decides to delve in to the Twitter video-sharing world, it will pay off to use your old-fashioned creativity.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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