Use the New Vine App To Enhance Your Twitter Page

Posted by: Chris Marentis

Use the New Vine App To Enhance Your Twitter Page

Do’s
Don’ts


If your business has mastered the hashtag, you think you’re in pretty good shape. Now that you’ve settled into your Twitter comfort zone, Twitter has thrown another tool into the mix. It recently announced the addition of Vine, a new feature that enables Tweeters to post 6-second video clips.

twitter

With more than 500 million users, Twitter can be a great platform for local social media marketing. But how do you promote your business in just 6 seconds? With this new short format, it’s easier than ever for videos to go viral. Here are a few ideas:

Create Buzz about a New Product
Use the time limit to your advantage by posting 6-second product teasers. You can even break full-length ads into 6-second videos that are only unlocked when a certain number of people retweet them.

Get to the Point
Remake your current video ads into shorter snippets. With only 6 seconds, you’ll be forced to showcase the best part of your ads. Just as the 140-character limit forces businesses to be succinct, now you have another opportunity to get your message across quickly.

Take Your Followers Backstage
Post behind-the-scenes footage from your video ads. This can be particularly exciting for your followers if your ads feature a celebrity or well-known guest. Twitter followers appreciate exclusive access to information and love being the first to find out about new products.

Engage Your Followers
Ask your followers to post videos of themselves using your product or service. Some videos will undoubtedly draw comments and retweets from your other followers. Later, you can gather your favorite clips and publish a longer version for your website.

As Vine becomes more well-known, Tweeters might begin to post instant video reviews of your products. Make sure to send an immediate response to encourage this interaction.

Leverage Local Spots
Twitter can automatically add geographic locations to tweets, and this opens lots of potential for local internet marketing. Use video to engage your local audience. For example, post video of a local retail store during a limited-time sale.

Showcase Your Products
Put your products in the spotlight with how-to videos for your followers. Or you can show them another way to use your product that they might not have considered. 

Vine is just emerging, and it will take time for businesses to learn how to tap its potential. Twitter followers themselves are still finding out about Vine. When your company decides to delve in to the Twitter video-sharing world, it will pay off to use your old-fashioned creativity.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

Facebook Twitter LinkedIn Google+ YouTube