United States Postal Service Offers FREE Direct Mail Kit

Posted by: Chris Marentis

United States Postal Service Offers FREE Direct Mail Kit


We just recently posted that the United States Postal Service (USPS) is offering a discount on direct mailers that include a QR Code; and it seems they’re still attempting to boost their sales by offering more discounts, tools and support for local businesses.


If you have a USPS account, then you probably received a recent email in your inbox advertising the USPS Free Direct Mail Kit. The kit is designed to help businesses target consumers within a certain mile radius to their business address by sending out direct mail pieces. To get the kit, you simply provide your contact information on the input page, and they deliver it to you via mail. In addition, they are offering postage for direct mailers as low as 18 cents per mailer.


As we’ve shared before, it’s good to have a variety of marketing tactics in your arsenal to target your consumers, including both online and offline marketing. And though the use of direct mailers has decreased with the invention of the Internet, they can still be a powerful marketing tool if used effectively with certain target markets.


For more information on the USPS offer and how to use direct mailers for local business, check out the USPS video tutorial and the Every Door Direct Mail webpage.


Do you use direct mail for your local business? If so, what tactics have you found to be most successful when using direct mail to reach your target market?

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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