Twitter’s New Service Can Help You Manage Customer Relationships

Posted by: Chris Marentis

Twitter’s New Service Can Help You Manage Customer Relationships


Finally there’s a breakthrough tool designed specifically to manage your Twitter customer relationships.  It is the first of its kind, and is in a league above Hootsuite and TwitSpark (though it bares mentioning that both of these applications are extremely useful in other areas of social media).  The new tool comes from an Israeli based company,, and they have partnered with Buffer to ensure a seamless application.

Buffer allows users to schedule when they want certain tweets deployed.  By doing this, it frees up your time to focus on the more important things…like your ROI. That’s where steps in. has created a dashboard that has your client relationships in mind.  Your marketing team can all work and base decisions off the same information, and by doing so are able to concentrate on nurturing business relationships.

How? allows companies to filter tweets to specific groups of followers and provides easy engagement options.  For the past two years, they have been working on a complex business relationship algorithm.  This algorithm helps businesses understand and see the big picture of their relationships, and makes it possible to make educated decisions of how to target followers.  The dashboard also helps sort through all of the new members you obtain every single day, along with the countless tweets.  It determines what is important and how to act, so these connections don’t go stale.

While it may be the first of its kind, it certainly won’t be the last.  As of now, big name brands are buying in, and all are singing praises for the application.  Sony, Volkswagen, Dell, Nike, Cisco are all utilizing the application.  Best of all it’s affordable, even for small businesses.  It’s only 9.99 a month for up to four twitter accounts, and proceeds to go up to $199 for an unlimited account.  This application is only going to get better with time.  For now, gain a competitive edge, foster relationships, and see your profits grow.


Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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