Twitter’s New Service Can Help You Manage Customer Relationships

Posted by: Chris Marentis

Twitter’s New Service Can Help You Manage Customer Relationships

Do’s
Don’ts

Finally there’s a breakthrough tool designed specifically to manage your Twitter customer relationships.  It is the first of its kind, and is in a league above Hootsuite and TwitSpark (though it bares mentioning that both of these applications are extremely useful in other areas of social media).  The new tool comes from an Israeli based company, Commun.it, and they have partnered with Buffer to ensure a seamless application.

Buffer allows users to schedule when they want certain tweets deployed.  By doing this, it frees up your time to focus on the more important things…like your ROI. That’s where Commun.it steps in.  Commun.it has created a dashboard that has your client relationships in mind.  Your marketing team can all work and base decisions off the same information, and by doing so are able to concentrate on nurturing business relationships.

How?

Commun.it allows companies to filter tweets to specific groups of followers and provides easy engagement options.  For the past two years, they have been working on a complex business relationship algorithm.  This algorithm helps businesses understand and see the big picture of their relationships, and makes it possible to make educated decisions of how to target followers.  The dashboard also helps sort through all of the new members you obtain every single day, along with the countless tweets.  It determines what is important and how to act, so these connections don’t go stale.

While it may be the first of its kind, it certainly won’t be the last.  As of now, big name brands are buying in, and all are singing praises for the application.  Sony, Volkswagen, Dell, Nike, Cisco are all utilizing the application.  Best of all it’s affordable, even for small businesses.  It’s only 9.99 a month for up to four twitter accounts, and proceeds to go up to $199 for an unlimited account.  This application is only going to get better with time.  For now, gain a competitive edge, foster relationships, and see your profits grow.

 

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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