The blog platform Tumblr just reached an important milestone. Its users have created more than 100 million blogs, which have reached audiences with tens of billions of blog posts. Although WordPress seems to dominate the world of blogs, Tumblr has some notable and unique features that might add to your local social media marketing strategy. Founded in 2007, the website became one of the 10 most visited websites in the world in 2012. Now that Tumblr has reached this milestone and has proven that it has staying power, it’s time to take a closer look at the platform.
What is Tumblr?
Tumblr is a microblogging site that enables brands to communicate through shorter articles and more photos. Most companies use Tumblr as a hub that directs people to their Facebook page, Twitter feed, YouTube channel, website homepage, and online shop. Most Tumblr sites feature large photos with brief, simple captions.
Tumblr gives users the option to provide their own content, which creates a robust experience for users who want more interaction.
Is Tumblr Right for Your Company?
That depends on the nature of your business. While WordPress is a full-size blogging platform, Tumblr is for microblogs. Tumblr places more emphasis on photos than WordPress, which as its name implies, is more focused on written content. If your business marketing relies on a lot of visual appeal, Tumblr might be effective for your company. For example, Tumblr works well for photographers and fashion companies.
Some companies are hesitant to give users the ability to post their own content. However, this feature can be disabled, and it’s not available with all of Tumblr’s professional themes.
What Type of Person Uses Tumblr?
The average Tumblr user is between the ages of 18 to 34. That’s great news for any business that’s looking to reach this group with local internet marketing. Facebook was once known for reaching this age group, but the age of Facebook users has shifted and now its users are much older.
Like WordPress, Tumblr allows you to customize your page to fit your brand, and it comes with hundreds of distinctive ready-made themes. Tumblr is also scheduled to roll out mobile ads for iPhone and Android users this month.
If you haven’t started a company blog yet, you might want to consider Tumblr. At the very least, check out how other companies have used Tumblr to strengthen their online presence. If browsing other Tumblr brand sites doesn’t persuade you to start your own Tumblr site, it could give you ideas for marketing your company.