Tips on How to Improve Your Website’s Lead Generation

Posted by: Chris Marentis

Tips on How to Improve Your Website’s Lead Generation


Although social media can reach a broad audience, many of your company’s customers still turn to your website. We in the local internet marketing industry spend a significant chunk of our marketing budgets on website development and design, so it’s important to do everything you can to make sure it’s helping you attract customers and make sales. No matter what type of company website you have, there is probably room for improvement when it comes to lead generation. Our list will help you identify opportunities for improvement.


Use Your Website to Build Credibility

The first step in generating leads for your business is to make your customers comfortable on your website. Show them that your company is credible and trustworthy. Otherwise, they may leave your site unsure if your business is legitimate. You can prove your credibility by including your company’s phone number prominently on your homepage. Also, it’s a good idea to showcase any badges from reputable organizations that may speak to your business’s standing in your specific industry.

These days, customers are looking for social media icons, another item that can help you build trust with potential customers. Most of the time, these are found on homepages, so if they’re not on yours, customers might assume that you’re not active on social media networks at all.

Blog posts are a great way to display your in-depth industry knowledge, and constantly build fresh, new content to your website. Creating a client testimonial page can do wonders for your online reputation. Use this page to promote testimonial videos or written testimonials. If someone visits your site and sees that someone had very positive things to say about your services, they will be much more likely to hire you.

Design with Your Customers in Mind

Think of your website as a virtual problem solver. After all, your business’s ultimate goal is to solve some type of problem that your customers are having; otherwise, you probably wouldn’t exist. First, define the challenge that your customers need help with, and then make sure that your website homepage addresses that problem.

Usually a carefully chosen image or video can communicate your company’s capability of solving customers’ problems. Your text should focus on how you will meet their needs.

Make Sure That Your Customers Can Find Your Website

If you’ve made every effort to communicate your company’s trustworthiness on your website, but you’re still unable to generate leads, it may be because people aren’t finding your website. Check out our major search engine guide to learn more about optimizing your website so that people can find it easily through search engines. Effective social media marketing also draws more customers to your website, so it might be a good opportunity to evaluate that, too.

Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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