So what other business efforts can you integrate with social media?
- Stakeholder Management
- Customer Service
- Employee Engagement
- Product Innovation
- Risk Management
- Team Group Organization
There are three stages that all social media campaigns must go through.
1) Social Media Recognized. About 90% of companies have entered at least this first stage. This is when social media is used in addition to traditional advertising and public relation efforts. In this stage there is typically little strategy and it is an added addition to already existing duties, rather than being its own entity.
2) Social Media Mastered. This is when social media analytics come into play. Information is being gathered and in return is used to make smart marketing decisions moving forward. Furthermore, at this stage a set person or team is solely responsible for social media. There are consultants at this stage from all areas of the business (sales, legal, customer service) who weigh in on how to improve the social media plan.
3) Social Media Dominance. Many companies have yet to move past the second stage. In the third stage social media is integrated with each and every aspect of the company. It is part of the culture with many different vertical platforms being used to group and market various areas uniquely.
So try and think outside of the box. Social Media is still new and has no set boundaries. Become an innovator and continue to lead the pack. Your customers and employees will admire you for it.