The New Facebook Hashtag- What It Means for Your Social Media Strategy

Posted by: Chris Marentis

The New Facebook Hashtag- What It Means for Your Social Media Strategy

Do’s
Don’ts

After Twitter made the hashtag famous, it’s now making its way to other social networking sites. It migrated to Instagram and Pinterest, and now Facebook has adopted it, too. Even before it was official, some people began using hashtags on Facebook too, either out of habit or because they were pressuring Facebook to adopt it.

Love it or hate it, the hashtag is here to stay, so it’s best for local marketing experts to learn how to use it effectively. It will work on Facebook the same what it does on Twitter, Pinterest, Instagram, and other networking sites.

hashtag

Increase Your Visibility

When you use hashtags to find and join conversations that relate to your company, you’ll increase your company’s visibility. The more you engage your audience, the more your customers will think of your company as a trusted resource.

Find Your Audience

The move to the hashtag is tied to Facebook’s new graph search, which focuses more on what Facebook users have “liked.” However, just because someone “likes” a company or group on Facebook doesn’t mean that they’re really interested in it. Sometimes they “like” a page and then never interact with that company again. With the hashtag, it’s easy to find people who are already interested in your product or service, which is tremendously helpful to online marketers.

Because Facebook and other social networking sites are now filled with marketing content, users pay more attention to what their friends are talking about. So if your followers talk about your business using the hashtag, their friends might be more likely to trust your company, or at least become more familiar with it.

Improved Ad Targeting

The new Facebook hashtag is also good news for local social media marketing professionals who advertise on social networks. Advertisers can now place content based on hashtags, which is particularly helpful if you’re trying to reach people who are interested in sporting events or TV shows. However, it’s important to keep in mind that Facebook’s privacy settings are different from Twitter’s. If someone clicks on a Facebook hashtag, they might not be able to see the entire conversation because some people’s posts might be private.

When Facebook started, its goal was to connect offline friends in the online world. Now it’s using the hashtag, along with other changes like the graph search, to make Facebook more of a public forum. For the most part, the changes will be helpful to businesses, who will have more access to Facebook users and their interests.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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