After Twitter made the hashtag famous, it’s now making its way to other social networking sites. It migrated to Instagram and Pinterest, and now Facebook has adopted it, too. Even before it was official, some people began using hashtags on Facebook too, either out of habit or because they were pressuring Facebook to adopt it.
Love it or hate it, the hashtag is here to stay, so it’s best for local marketing experts to learn how to use it effectively. It will work on Facebook the same what it does on Twitter, Pinterest, Instagram, and other networking sites.
Increase Your Visibility
When you use hashtags to find and join conversations that relate to your company, you’ll increase your company’s visibility. The more you engage your audience, the more your customers will think of your company as a trusted resource.
Find Your Audience
The move to the hashtag is tied to Facebook’s new graph search, which focuses more on what Facebook users have “liked.” However, just because someone “likes” a company or group on Facebook doesn’t mean that they’re really interested in it. Sometimes they “like” a page and then never interact with that company again. With the hashtag, it’s easy to find people who are already interested in your product or service, which is tremendously helpful to online marketers.
Because Facebook and other social networking sites are now filled with marketing content, users pay more attention to what their friends are talking about. So if your followers talk about your business using the hashtag, their friends might be more likely to trust your company, or at least become more familiar with it.
Improved Ad Targeting
The new Facebook hashtag is also good news for local social media marketing professionals who advertise on social networks. Advertisers can now place content based on hashtags, which is particularly helpful if you’re trying to reach people who are interested in sporting events or TV shows. However, it’s important to keep in mind that Facebook’s privacy settings are different from Twitter’s. If someone clicks on a Facebook hashtag, they might not be able to see the entire conversation because some people’s posts might be private.
When Facebook started, its goal was to connect offline friends in the online world. Now it’s using the hashtag, along with other changes like the graph search, to make Facebook more of a public forum. For the most part, the changes will be helpful to businesses, who will have more access to Facebook users and their interests.