Take Your Company’s SEO into Your Own Hands

Posted by: Chris Marentis

Take Your Company’s SEO into Your Own Hands


As a business owner or manager, you probably understand that your website has tremendous potential to attract visitors, which leads to more business for your company. What you might not realize is that web developers might not be optimizing your website for the web. When your company’s website begins to fail to attract customers, a web developer might create a beautiful new website for you that’s not equipped for SEO, and you probably wouldn’t know the difference.


Good SEO Starts with Clean Coding

Without a solid website structure, the site won’t get web traffic, and you might notice a drop in your business volume. However, when websites fail to deliver SEO, the web developer rarely takes the blame. For example, when you launch a new website, it’s critical that the developer adds 301 redirects from the old URL to the new one.

Most website-building platforms such as WordPress handle coding for you, but if you hire a web developer or build your own website, make sure that you have a logical site map and folder structure and that your HTML is clean. A good website designer understands that even though a site’s visual appeal is important, search engines are looking for the technical, “behind the scenes” code.  So if your site has a lot of graphics and Flash, make sure that the HTML includes text descriptions to allow the search bots to find your web content.

Make Sure Your Keywords Are Easy to Find

Small businesses usually have a few keywords that customers regularly use to search for their businesses. Make it a part of your local Internet marketing strategy to identify those keywords and make sure they appear on your website’s homepage. Most small businesses like yours have one main page with a short description of what the company does. Include two or three of those keywords in the description. There’s no need to repeat the keywords more than two or three times on the same web page. In fact, search engines punish websites that use keywords too frequently.

Utilize Social Media

Social media sites such as Facebook and Twitter are great platforms for driving traffic back to your website. If you use your Facebook page to post articles on your website, your customers get to know your website and become more involved in your business. Plus, search engine bots have started to track links from social media sites to other websites.

To gauge your SEO success, keep a close eye on your web traffic statistics.



Chris Marentis

For nearly three decades, Chris Marentis, Founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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