Exponentially Increase Your Fan Base: Sponsored Facebook Stories

Posted by: Chris Marentis

Exponentially Increase Your Fan Base: Sponsored Facebook Stories

Do’s
Don’ts


Have you noticed recently that you’re starting to see a lot more “sponsored” stories in Facebook?  Facebook has slowly been working on changing the way advertising occurs in member’s newsfeeds and many users have seen a spike in postings titled “sponsored story”.

“Sponsored stories” are an advertising method many companies (large and small) are starting to take advantage of.  It allows companies to get the word out about their company through word of mouth.  However, a sponsored story does not contain an actual advertisement, nor does it even promote a website or product.  It is a way for a company to gain more exposure by showing friends that they know people using the services of a company.

Let’s look at an example.  A friend on your newsfeed “checks in” at Starbucks.  You however, didn’t see the post because you checked your newsfeed too late and other content had buried the story.  Well Starbucks obviously would like to have you not miss this “check-in.”  So they have worked out a deal with Facebook to promote all people that walk into their coffee shops.  They make sure that the check-in lands and lingers for much longer on the page of all the friends of the friend that checked-in at Starbucks.  This posting is marked as a “sponsored-story”.  From there, friends can like or comment on the story, and the company can now forward all of these comments to fans on their company page.

To take this one step further, you should combine these postings with a “Promoted Post” to truly optimize your Facebook marketing and advertising efforts.  We will post later this week the best way to go about using the two together, but by using the two together you can promote actual content, and not just a check-in to a very large audience.

Chris Marentis

Chris Marentis is a passionate entrepreneur and innovator determined to leave a legacy bigger than himself. Chris grew up in an entrepreneurial family with a father who owned a home contracting HVAC business. When traditional media was disrupted by the online world, empowering consumers to rely less on sales people and advertisements to make decisions, large companies with big budgets could afford to play the game, but the local entrepreneur, like Chris’s father was left behind. This disadvantage inspired Chris to write Surefire Social: the guide for local SMB’s to compete in the digital world. Chris was invited to speak at events and demand grew for ways to implement his ideas. Chris turned his vision into a reality when he started Surefire Social in 2009. Feedback was strong. Businesses began asking for help implementing their digital marketing and Surefire evolved into a SaaS and services business. The company’s dramatic growth came with only 1-2 sales people at any given time and a limited marketing budget, thanks to referrals from rabidly loyal clients. The company’s latest innovation Surepulse, an SMB’s Digital CMO, provides data insights and competitive tactics to marketing novices, giving them complete control over their online marketing activities. Chris has spoken at the following events: SMX, BIA/Kelsey, Hanley Wood International Roofing Show and Contractor Summit, NAILBA National Conference, Tech Summit, CCN, GAF Wealth Builders, Gutter Helmet National Dealer Meeting. Publications Chris contributes to: Street Fight, Search Engine Land, iMedia, Social Media Today, Franchising World‏.

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